One of the UK’s largest cosmetic surgery providers, The Harley Medical Group, have released new figures that reveal 75% of women who have had a Breast Augmentation procedure in the last six months opted to go up just one or two cup sizes.

The new figures reflect the less-is-more attitude now taken by many celebrities, with many women now opting for a more natural look.

The new sort of breast augmentation patients, keen to keep things in proportion, are going for the “lower profile implant” in favor of two other available breast implant shapes – the “contoured” breast implants, which are designed to reflect the slope of the breast and the “round high profile”, which produces a more rounded appearance to the upper breast.

The Brittish medical group also reveals that breast enlargement remains the most popular of all cosmetic surgery procedures, making up 30% of all procedures across its 23 clinics.

“The ‘Boob Job’ has always been the most popular cosmetic surgery procedure we perform. These days women come to us looking for a natural result, not a look-at-me statement d colletage, which can sometimes cause too much attention. Contrary to popular belief, most cosmetic surgery patients want to fit in – not stand out!” according to Liz Dale, Director of The Harley Medical Group.